Looking at ways to lower bounce rate

• Regular Testing – This is to get an understanding of the way your visitors and users responses to get the best results from your website. This can be completed using Google Optimizer for more information visit www.google.com/websiteoptimizer
  • “Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.”
• Listening to your customers – This can be from to ways again looking at the way you understand visitors from there behaviours on your website as well as from Multivariate testing using Google Website Optimizer, Google Anlaytics and Google Webmaster Tools & more importantly directly from your customers through surveys and interacting directly with your customers or clients
  
• Have a clear, efficient internal linking structure that is not only easy for SERP bots to be able to crawl your website but also to make a flowing website that users are easily able to follow and view the most relevant information
• Ensure that the layout of your website and online campaign is thought through & aligned using clear call to actions, visuals & functionality to market your products and services that you provide and to the correct target audience, this especially includes the relevant landing pages.
• Ensure that the homepage has everything click able includes assets like; flash, video, audio, images, maps and links (both internal & external)
• Contact Information clearly labeled in predominate places on every page to work towards making all pages capable of making an opportunity to generate a transaction
• Considering the most appropriate keywords generating the right traffic that is later in the buying cycle to maximise your potential.
• Having the right balance between generating lots of traffic and qualified traffic, The best way to complete this is by analysing your analytics data looking at the traffic source such as direct, referral and search engine traffic, Adwords campaigns & ads, landing pages, entrance keywords, exist pages
• Ensuring the relevance of your ads and pages are aligned, This starts with having your ads informative & catchy as well as the page content